SEO aims to increase a business’ visibility to a targeted audience, but local SEO takes targeting even further.

By focusing on customers and prospects in a specific area, local SEO can drive traffic to websites and physical establishments, which, in turn, makes it possible for a business to gain an edge against local competitors.

Read and learn

• Chapter 1: Managing Business Listings and Social Pages
• Chapter 2: Optimizing Websites for Local Audiences
• Chapter 3: Targeting Local Markets with Content
• Chapter 4: Building Quality Citations
• Chapter 5: Managing Customer Reviews