Search Engine Optimisation (SEO) refers to the practice of improving your website so that it is more appealing to both visitors and search engines. SEO must be differentiated from paid search results, where you directly pay Google for these positions. High organic search positions allow you to acquire ultra-targeted website visitors i.e. people who are in the process of searching for your services. Because SEO is free, the ROI offered by SEO is excellent.
Effective SEO begins with the quality of your website. If your website is poor, people won’t want to link to your website. Secondly, you need to produce content with a high perceived value. If you can cover these two bases, you will be able to attract high-quality backlinks that will set you apart from your competitors. Lastly, if content is king, that king needs a solid throne to sit upon. This throne is on-page SEO.
Ensuring you rank for short-tail, competitive & ROI-producing keywords.
Inputting essential on-page elements such as meta-data, XML sitemap & solid site structure.
A focus on building relevant and authoritative backlinks from quality websites.
Meticulous monitoring & reporting to ensure our strategies are producing the required ROI.
If on-page SEO elements are not correct, then it’s unlikely your website will compete for the top page of Google. The most significant on-page SEO element is website structure and keyword strategy. These key pillars of SEO must be researched early in the process. Another important element of on-site SEO is website speed and the existence of an XML sitemap. Our SEO experts will ensure these elements are taken care of from the very moment you decide to invest in our services.
Off-page SEO is essential for most competitive industries. Off-site SEO is about building quality backlinks to your website. To achieve this, we ensure your content and homepage is link worthy. If your website is up-to-date and if your brand is appealing, then building quality backlinks simplified. If your website is outdated with poor branding, then building links will be an uphill battle. For this reason, you may need to invest in a completely new website in order to improve your credibility and link worthiness.
To build links, we create content with a high perceived value. We also engine in outreach campaign utilising PR, email outreach and social media marketing.
Having an excellent website with great content is fine, but this will bring you little success if the right people are not given the opportunity to link to your online assets. To build quality backlinks to your website, we conduct an outreach campaign using a variety of techniques. These techniques allow you to acquire high-quality backlinks that will allow your website to rank for ultra-competitive and high ROI keywords.
From the get-go, we implement keyword tracking. Every month, we shall send you a report telling you how your website is ranking for your chosen keywords. You will also be sent a written report telling you what steps we have taken to further your SEO presence. We also monitor what your competitors are doing to further their own SEO presence.
We appreciate the fact you may already be investing in SEO but you are not getting the level of ROI you desire. For this reason, we are able to review what you are currently doing and provide you with a free SEO report/audit. You are able to use this report to carry out improvements yourself. Alternatively, you may decide to engage our experts who will aim to significantly improve your organic search visibility.